What is a proof?

Proofing is a joint venture to determine the look and feel of the final print. Digital capture rarely renders accurate colours and tonality on the first go. John determines the necessary adjustments to the image in Photoshop. Once he is satisfied, a colour proof is created on the substrate of choice for the client’s approval.

The proof is usually an 8 1/2 x 11 inch print of the art. For large prints, we may do a section of the final print at full resolution. The artist’s input helps us to ensure colour excellence that will please the most discriminating. We can also work with an artist to creatively alter the image as desired.

Copyright © Sandee Ewasiuk